LCMC Signage

Environmental Branding - Signage Graphics - Brand Strategy - Guidelines
Project Overview
Whether people driving into a hospital parking or walking through a clinic door, patients and visitors often make first contact with the brand through signage. A great first impression matters, so we aimed to give the client a sign package that did exactly that. While these guidelines have many flexible solutions to adapt to the clients needs, we kept consistency in mind. On-brand signage was created to enhance the LCMC Health experience that spans across all locations. While recommending signage options, overall proportions and aesthetic details were to match the products found in the LCMC Exterior Sign Family that was custom developed.
My Contributions
As part on this project I worked as a senior designer and point collaborator between the internal team and client. I was actively involved in the process from research to execution/ implementation of concepts. Was the point of contact with client and collaborated with several teams internally as well as vendors to ensure the project was executed aptly and seamlessly
Signage brand guidelines
We provided the client with extensive guideline of how they could use the custom sign family at future acquired locations. While providing the understanding of how to decide on the number and type of signs which vary across locations based on offering and size, we also provided a step by step guide on how to choose the optimal location for placement.
Through this guideline we Imparted knowledge on how wayfinding signs give their patients and visitors exact information needed at each access point of the facility and navigate them along the way. The guide also included information on how to choose the most important information to display at each signage location.